CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: THE CASE OF STARBUCKS IN COLOMBIA AS A GLOBAL AND SUSTAINABLE BRAND

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Conspicuous consumption symbolizes ostentatious and material consumption through the purchase of products and services with a higher economic value and that allows their consumers to excel socially.However, conspicuous consumption often does not represent social and environmental values, because their products are often not characterized by being m

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A Substantial Role of Agro-Textiles in Agricultural Applications

Agro-textiles have been used in the agriculture sector for thousands of years and are an attractive tool for the protection of crops during their entire lifecycle.Currently, the agro-textile market is dominated by polyolefins or petrochemical-based agro-textiles.However, climate change and an increase in greenhouse gas emissions have raised concern

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